The Hungarian national lottery company, Szerencsejáték Privately Held Company Limited (SZRT), has recently launched its new online sportsbook and platform services. This move allows residents of Hungary to safely and responsibly enjoy modern digital betting experiences.
In January 2023, EveryMatrix was awarded the public tender to provide SZRT with advanced digital sports betting software solutions and services for its online brand TippmixPro. This multi-year agreement was the result of a 15-month competitive procurement process that involved more than 25 bidders.
SZRT, a member of the World Lottery Association (WLA) and the leading sports betting market player in Hungary, will now offer its customers a range of exciting features. The new OddsMatrix-powered sportsbook includes popular functionalities such as Cash Out and Bet Builder, as well as promotions like Stake-Back Special. This marks the first time these features are available to both new and existing customers.
The integration of the new sportsbook was a complex process that involved multiple teams, including GamMatrix, EveryMatrix's platform unit. GamMatrix developed project-critical operational and safer gambling features, such as rapid registration and comprehensive self-exclusion functionality, in line with SZRT's specific requirements and regulatory standards.
The new sportsbook, accessible through desktop and mobile web browsers, as well as native Android and iOS apps, is built on cutting-edge technology. It features proprietary models that ensure industry-leading market uptime, an AI-driven content concierge that provides tailored recommendations, and a revolutionary promotions engine designed to enhance player retention and reactivation.
EveryMatrix is committed to responsible gambling and has received WLA Safer Gambling Certification. The company's goal is to create not just a sportsbook, but a never-ending story of innovation. With a shared vision of excellence, EveryMatrix and SZRT aim to redefine the game and develop groundbreaking products that set the benchmark for sports betting.
Both EveryMatrix and SZRT are excited about the future of their partnership. They believe that this launch is just the beginning of a relationship filled with endless possibilities. With their dedicated teams and commitment to innovation, they are determined to deliver exceptional results and drive consistent growth in the months and years ahead.
Ebbe Groes, CEO of EveryMatrix, expressed his delight in going live with SZRT in Hungary. He emphasized their shared vision and commitment to innovation, stating that they aim to create new plays and develop groundbreaking products that propel SZRT as the benchmark for sports betting excellence.
Andrea Mager, President & CEO of SZRT, highlighted the significance of the relaunch of tippmixpro.hu. She mentioned that the new site offers a broader range of world-class sports betting opportunities while maintaining responsible gaming principles. Mager also expressed her satisfaction with the partnership with EveryMatrix, stating that they provide professional knowledge for the long-term development of TippmixPro.
In conclusion, the launch of the new online sportsbook by SZRT in partnership with EveryMatrix marks an exciting milestone in the Hungarian sports betting market. With advanced features, cutting-edge technology, and a commitment to responsible gambling, this platform aims to provide an exceptional betting experience for customers in Hungary.
